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Topic Title: Nike sold Hurley
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Created On: 11/04/2019 08:59 PM
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 11/04/2019 08:59 PM
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ww

Posts: 14762
Joined Forum: 08/17/2007

The buyer, Bluestone, owns a miscellaneous assortment of "lifestyle" brands. None has Nike/Hurley's interest in tech, unless you count Brookstone, the gadget supplier. This, at a time when "surf" as a fashion lifestyle seems to be fading.
 11/05/2019 02:38 PM
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Cole

Posts: 41471
Joined Forum: 07/22/2003

Surf brands never last more than seven years when investment groups get involved.
 11/09/2019 12:33 AM
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ww

Posts: 14762
Joined Forum: 08/17/2007

Hardly anything seems to survive private investment. Nike briefly tried to bring Hurley closer to its other brands, but that failed almost instantly. The buyout of Billabong by New Zealand's Kathmandu might be promising. They seem a pretty sharp retailer.
FORUMS : NPNR : Nike sold Hurley

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