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Topic Title: Nike sold Hurley Topic Summary: Created On: 11/04/2019 08:59 PM |
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11/04/2019 08:59 PM
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The buyer, Bluestone, owns a miscellaneous assortment of "lifestyle" brands. None has Nike/Hurley's interest in tech, unless you count Brookstone, the gadget supplier. This, at a time when "surf" as a fashion lifestyle seems to be fading.
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11/05/2019 02:38 PM
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Surf brands never last more than seven years when investment groups get involved.
------------------------- I was right. |
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11/09/2019 12:33 AM
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Hardly anything seems to survive private investment. Nike briefly tried to bring Hurley closer to its other brands, but that failed almost instantly.
The buyout of Billabong by New Zealand's Kathmandu might be promising. They seem a pretty sharp retailer.
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