After you set the hook on a fish, the hook will disengage from the body of the bait revealing an attached steel braid leader that you 'reel' back into the bait with the wheel there. Kinda gimmicky but probably works as advertised. My experience with baits designed to move away from the hook after hookset, marketed as a way to lessen lost fish due to the weight of a bait aiding the fish throwing the bait, actually increases the chances of them throwing the bait due to the now weight being randomly tossed around from a foot away from the hookup instead of it being controlled right at the point of connection to a fishes mouth. ymmv

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